The Work: Crafting a Brandbook, conducting a thorough competitor audit, and devising a dynamic social media strategy aimed at elevating brand recognition.

During this period, Jule operated as a subsidiary of the larger entity eCamion. Focused on the development of Electric Vehicle (EV) chargers, they sought to carve out a distinct identity as a youthful brand. The primary objective was to equip the company with the necessary tools to align with their vision: incorporating engaging graphics and adopting a suitable tone of voice. Here are a few illustrative examples: