Juan D. Leal
Portfolio
Portfolio · Selected work · 2023–2026

Juan D. Leal

Service Designer — Toronto, Canada

I connect research, systems and physical experience into services that hold together — frontstage and backstage. Ten-plus years across industrial design, brand activations and film set design; today, all of it points at one title: service designer.

Design Connect — service blueprint
02 · Service design · Academic project · 2023

Design Connect

A mentorship service that helps Latin American designers navigate Toronto's job market through relevant people, guidance and continued support.

10 participants · 4 stages · 5 artifacts
VirtuArt — VR visualizer
03 · UX design · Google UX certificate · 2023

VirtuArt

A mobile platform for discovering, scheduling and viewing virtual art exhibitions — booking flow designed end to end and revised through two usability rounds.

2 usability rounds · 3 feedback-driven revisions · Hi-fi prototype
SHEIN × Klarna — activation render
04 · Service design · Brand activation · 2024

SHEIN × Klarna

A retail activation across six Spanish cities, designed as one service loop — attract, explore, participate, share — with a Piaggio Ape as mobile wardrobe and fitting room.

16,000 visitors · 41% new Klarna accounts · 1M impressions
Travel Together — match screen
05 · Service design · Academic project · 2026

Travel Together

A progressive matching service that helps couples build confidence before meeting compatible travelers — trust designed as a sequence, not a feature.

3/3 groups · Explainable matches · Pilot recommended