The Work: 3d Design, Render, Shop Drawings

Overview: To celebrate the “Glamour de Verano” (Summer Glamour) campaign, Klarna and Shein Spain have teamed up to create a unique and unforgettable experience. The activation features a series of interactive and recreational spaces designed to attract and delight participants during the summer.

Activity Spaces:

1. Wellness and Beauty Area: A specially designed space offering visitors an oasis of relaxation and personal care. This area includes beauty stations, quick treatments, and expert advice to help maintain glamour throughout the summer season.

2. Beach-Themed Leisure Space: A recreational environment that mimics a tropical beach, complete with sand, lounge chairs, and summer music. This space is perfect for relaxing and enjoying the summer, providing a refreshing and fun atmosphere.

3. Classic Piaggio Scooter as a Visual Point: An iconic classic Piaggio scooter serves as a central visual attraction. On one side, the scooter features a display of the latest Shein products, showcasing the latest fashion trends. On the other side, the scooter houses drawers filled with prizes that participants can win by engaging in the campaign’s activities.

Prizes and Participation: Attendees have the chance to win exclusive prizes by interacting with the different spaces. The Piaggio scooter not only acts as a striking focal point but also provides access to an exciting prize draw and summer surprises