This project was created to be part of the internal experience at Bavaria headquarters. The main purpose was to teach guests about the virtues of hops, barley, and types of malt through touch and smell. Learning facilities such as the Pantone Beer Wall, Smell Station, and Miniature Beer Plant were designed, and at the end of the tour, people could have a beer tasting experience of the signature beers, like Stella Artois, Corona, and Budweiser. All in all, this activation was aimed to entertain, educate, and finally, taste beer!